Driven by Passion. Built for Cyclists.

Founded in 2020, King of the Watts (KOTW) was born from a passion for cycling, performance, and premium equipment. What started with a love for the sport has grown into a destination for cyclists who demand the best from their bikes and gear.

At KOTW, we believe every detail matters. That's why we carefully select some of the most respected and innovative brands in cycling, including Colnago, Factor, MAAP, ENVE, Lightweight, Scope, Carbon-Ti, and more. From high-performance road bikes and premium components to technical cycling apparel, our collection is built around quality, innovation, and performance.

Your Bike. Your Vision.

We also specialize in custom bike builds, helping you create a bike that's truly your own. From selecting the perfect frameset to choosing every component and finishing detail, we work with you to build a bike that matches your riding style, performance goals, and personal preferences. Whether you're dreaming of a lightweight climbing machine or an aerodynamic race bike, we bring your vision to life.

More Than an Online Bike Shop

Alongside our online store, we're proud to welcome cyclists to our physical store in Belgium. Here, you can explore our collection up close, discover the latest products, discuss your custom bike project, and get personal advice from people who share your passion for cycling.

You're always welcome to visit us! Whether you're looking for your next dream bike, exploring premium cycling gear, planning a custom build, or simply want to stop by for a chat about cycling, we'd love to meet you in person.

Whether you're chasing your next personal best, upgrading your dream bike, or simply enjoying the ride, we're here to help you get the most out of every kilometre.